Regional Content Lead (Insurance)

GROUP INSURANCE

Reporting to the Group Head of Marketing (with dotted reporting to Group Head of Insurance), your key objective is to ensure that Hyphen Group is the leading source of insurance content in the region through our marketing platforms - SingSaver (Singapore), CompareHero (Malaysia), MoneyHero (Hong Kong), Money101 (Taiwan) and MoneyMax (Philippines).

This role will require you to be an expert in all things related to insurance content and excel in channel optimisation, brand consistency, analytics and optimisation. The position collaborates across all departments, including commercial, customer experience, product and the broader marketing team.

YOUR TASK

Optimise content for search and user experience across all channels including blog, website, social media, email, mobile and video.
Ensure all content is on-brand plus consistent in terms of style, quality, and tone of voice.
Take ownership of content strategy, developing campaign messaging frameworks as channel strategy.
Be responsible for unpaid traffic targets, building out a plan that can better monetise this traffic.
Overseeing the development of a content calendar across all owned channels
Being an arbiter of best practices in grammar, messaging, writing, and style.
Conducting ongoing usability and A/B tests to gauge content effectiveness. Ensuring data is thoroughly analysed and recommendations are made based on those results. Working with content owners to revise and measure particular content and marketing goals.
Establishing a workflow for requesting, creating, editing, publishing, and retiring content. Plus working with technical team to optimise the CMS and page layouts.
Conducting periodic competitive audits.
Supervising the maintenance of content inventories and matrices.

SKILLS & QUALIFICATIONS

Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.
8+ years of experience as a respected leader in multichannel content creation (content agency, publishing, journalism etc.).
2+ years of experience in finance, banking, fintech or personal finance industries.
Proven editorial skills. Outstanding command of the English and Mandarin language.
Ability to evaluate content performance and make timely optimisations to achieve business goals.
Training in how to tell a story using words, images, audio, and an understanding of how to create content that draws an audience.
Creative thinker with out of the box ideas. Obsession with pop culture and current user trends, including up and coming social media channels.
Skill at both long-form content creation and real-time (immediate) content creation, including distribution strategies and tactics.
Experience with creating compelling messages for different target demographics.
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
Clear articulation of the business goal behind the creation of a piece (or series) of content.
Familiarity with principles of marketing.
Fluency in web analytics tools (Google Analytics), social media marketing applications and social media monitoring. Ideally experience in working with CMS tools.
Experience creating a resource or library of content organised indicating SEO and version control.

KEY SKILLS

Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy.
A relentless sense of responsibility and ownership in problem-solving.
The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language
Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
Project management skills to manage editorial schedules and deadlines for ongoing campaigns.
Excellent negotiator and mediator.
A willingness to embrace change and to adapt strategies on the fly

#hyphengroup

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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