Senior Marketing Data Analytics Manager

THE ROLE

MoneyHero Group is Asia’s leading personal finance platform, reaching over 80 million users across five markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives. We are a purpose-driven, fast-paced start-up looking for a curious, organized and self-motivated individual to join our Group Analytics team in Hong Kong as a Senior Marketing Data Analytics Manager.

In this role you will have the opportunity to help the organization unlock value for our users and business through data.

Your day-to-day responsibilities will be focused on managing company wide marketing data which includes ad platform, website, CRM data, etc. and ensure it is easily accessible by all business stakeholders, creating and managing existing automated data pipelines. Also leveraging a mixture of SQL and Python knowledge to analyze our data to develop actionable insights for optimizing marketing performance and providing value to our users. You will also have the opportunity to support group-level strategic initiatives related to data and work with various stakeholders across MoneyHero Group including Marketing, Product, Technology Business Development, Commercial and Finance teams.

Our ideal candidate is passionate about data and marketing, possesses strong analytical skills and has personal ambition to learn and grow with MoneyHero Group.

YOUR RESPONSIBILITIES

Oversee the consolidation process of various ad platform data (i.e., Google, Yahoo, Bing, etc.) into our cloud platforms and normalize the data to allow business stakeholders evaluate marketing performance easily
Oversee and manage the work-flow of data quality management, data cleansing and data exchange processes by designing and implementing different rules and best practices
Set up and manage ETL processes via the use of Github and our cloud platforms. For instance, set up a new daily job to process raw data from several data sources via Python script and deploy into virtual machine to transform into one meaningful dataset for a specific business use case
Leverage Python and SQL skills to perform cross data sources stitching to form unified view of users across different analytics use cases
Use quantitative methods to derive actionable insights and outcomes from data including, but not limited to, optimizing marketing performance and providing value to our users
Perform customer segmentation analysis and assist in activating these segments through Digital Marketing / CRM initiatives throughout the customer journey
Develop dashboards and reports to help stakeholders across different functions and markets understand and analyze relevant data including, but not limited to, website, CRM and paid marketing performance
Set group-level frameworks for data analysis to enable all company members to use data to unlock value for our users and business
Work with cross functional teams to discover the data and analytics requirements for various initiatives and serve as an owner for analytics project
Document processes, requirements, and requests
Help users help themselves by facilitating learning and through self-service opportunities

SKILLS AND REQUIREMENTS:

Over 7 years working experience with SQL and Python programming, with focus on analysis and automation
Minimum 7 years of relevant work experience in analytical / statistical / marketing fields
Solid knowledge and experience in data cleaning, data quality control
Having working experience to work with digital analytics data is highly preferable, especially experience querying Google Analytics data via BigQuery
Experience in utilizing cloud platform (e.g. Google Cloud Platform, AWS, Azure) to manage data storage and pipeline is a must
Experience in working with big data warehouses (e.g., BigQuery, Redshift, Snowflake, etc.) and data processing tools (e.g. Pandas) is a must
Experience using data visualization tools (e.g. Tableau, Power BI, Metabase, Looker/Data Studio, etc.)
Experience in performing data extraction from data warehouses / lakes
Working experience in using digital marketing tools – e.g., Google Analytics, Google Ads, Facebook Analytics and Facebook Ads, DCM/Campaign Manager, Social Media listening tools – is advantageous
API experience with any of the above tools is a definite plus
Experience in database management and warehousing is advantageous
Experience in data science project is advantageous
Fluent in English with good written communication

#HyphenGroup

#LI-YJ

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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When you apply for a job on this site, the personal data contained in your application will be collected by MoneyHero Group (“MoneyHero Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing careers@moneyherogroup.com. MoneyHero Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

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your name, address and contact details, including email address and telephone number;
your gender and date of birth;
details of your qualifications, skills, experience and employment history;
information about your current level of remuneration, including benefit entitlements;
details of your marital status and dependents;
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Your personal data will be processed for the purposes of managing MoneyHero Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the MoneyHero Group, which are the solicitation, evaluation, and selection of applicants for employment.

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Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by MoneyHero Group to help manage its recruitment and hiring process on MoneyHero Group’s behalf.

MoneyHero Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.

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