Moneymax and CCAP Champion Credit Confidence as the Next Step in Philippines’ Financial Inclusion

January 20, 2026

  • Jointly launched "The Confidence Movement: Credit Literacy for Every Juan” a nationwide initiative designed tobridge the Philippines’ financial literacy gap
  • Over 95% of Filipinos are creditinvisible despite massive adoption of digital wallets1
From left: CCAP President Geraldine Liggayu, MoneyHero Chief Commercial Officer Shravan Thakur, and CCAP Chairman Rolando Ebreo during the Moneymax x CCAP partnership signing ceremony on January 20, 2026.

Manila, Philippines – January 20, 2026 – Moneymax,a leading personal finance platform operated by MoneyHero Group, announced its partnership with the Credit Card Association of the Philippines (CCAP) to launch “The Confidence Movement: Credit Literacy for Every Juan”, a nationwide credit education initiative focused on helping Filipinos build and manage credit responsibly.

The partnership was formalized at a signing ceremony held on January 20, 2026, attended by key executives including CCAP Chairman Rolando Ebreo, CCAP President Geraldine Liggayu, CCAP Executive Director Alex Ilagan, MoneyHero Group Chief Commercial Officer Shravan Thakur, along with other CCAP officers.

This collaboration addresses a critical gap in the Philippines’ financial landscape. While digital financial products are becoming more available, financial mobility has yet to keep pace. Currently 95% of Filipinos1 remain "credit invisible," lacking the formal credit ratings needed to access traditional bank loans and essential financial tools. In the absence of a formal credit profile, many consumers turn to high-interest payday loans via fintech apps for quick liquidity.

"The Confidence Movement" aims to rewrite this narrative by showing Filipinos that these initial digital steps are a gateway to greater financial freedom. By moving from short-term cash needs to mastering responsible credit habits, consumers can graduate to formal banking products that offer lower interest rates and sustainable growth.

Through the campaign, Moneymax and CCAP aim to shift the narrative around credit from fear and confusion to a tool for empowerment. The program will cover end-to-end education on credit basics, healthy credit habits, and practical guidance to help Filipinos improve their credit profiles over time.

Educational Content Focused on Long-Term Credit Health

The initiative will feature structured guides, interactive online content, and a series of webinars delivered across Moneymax’s digital platforms and partner channels to deepen understanding and engage Filipinos on their credit journeys.

Moneymax and CCAP will also promote responsible participation in the formal credit system by encouraging the use of regulated financial products and consistent repayment practices. By strengthening credit histories and borrowing behavior, the campaign aims to support long-term financial milestones such as home ownership, entrepreneurship, and higher education, positioning credit as a tool for economic mobility rather than financial stress.

The campaign is aligned with the Philippines’ National Strategy for Financial Inclusion (NSFI) 2022–2028, which emphasizes financialaccess, consumer protection, and informed participation in the formal financial system.

 "We believe financial education is fundamentally about empowerment, it goes beyond product selection to equip Filipinos with the knowledge to make informed decisions about their financial futures." said Shravan Thakur, Chief Commercial Officer of MoneyHero Group. "Through this partnership with CCAP, we're not just educating consumers about credit; we're unlocking pathways to economic mobility. When Filipinos understand credit better, they can build wealth, pursue home ownership, start businesses, and pursue long-term goals. This is the transformative potential we're committed to realizing."

 “Financial education is most effective when it is clear, relevant, and easy to understand. Partnering with Moneymax allows us to broaden the reach of CCAP’s consumer education efforts while respecting editorial independence and remaining brand-agnostic. This initiative reinforces our commitment to empower consumers with practical knowledge on responsible credit behavior in today’s increasingly digital environment.” CCAP President Geraldine Liggayu said.

“This partnership with Moneymax marks an important step in further strengthening financial literacy among Filipinos. By working together,we aim to deliver credible, accessible, and relevant content that will help consumers better understand credit and make informed financial decisions. The Credit Card Association of the Philippines remains committed to promoting responsible credit use through education that is practical, timely, and meaningful to everyday life.” Rolando Ebreo, CCAP Chairman, also added.

1 New-to-Card ConsumersKey to Driving Inclusive Credit Growth in the Philippines – TransUnion Study : https://newsroom.transunion.ph/new-to-card-consumers-key-to-driving-inclusive-credit-growth-in-the-philippines--transunion-study/

 ###


About Moneymax

Moneymax, the country’s leading personal finance marketplace,serves as a critical intermediary between the Philippine population and theformal banking sector through its digital comparison tools for credit and Insurance. Its Nasdaq-listed parent, MoneyHero Limited (NASDAQ: MNY), has designated the Philippines as a primary growth market. MoneyHero recently expanded its local operations including relocating its new office to the Bonifacio Global City. Betting on the country's high mobile penetration and a nascent credit market, MoneyHero projects its next 50 million consumer engagements will be driven by Filipino users as it integrates AI to accelerate digital finance adoption across the country.

About MoneyHero Group

MoneyHero Limited (NASDAQ: MNY) is a tech- and AI-powered personal finance aggregation and comparisonplatform that provides consumers with actionable insights to discover, compare,and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, Moneymax and Seedly, as well as the B2B platform Creatory. The Company also retains an equity stake in Malaysian fintech company, Jirnexu Pte.Ltd., parent company of Jirnexu Sdn. Bhd., the operator of RinggitPlus, Malaysia’s largest operating B2C platform. MoneyHero had over 260 commercial partner relationships as at September 30, 2025, and had approximately 5.1 million Monthly Unique Users across its platform for the three months ended September 30, 2025. The Company’s backers include Peter Thiel—co-founder ofPayPal, Palantir Technologies, and the Founders Fund—and Hong Kong businessman,Richard Li, the founder and chairman of Pacific Century Group. To learn more about MoneyHero and how the innovative fintech company is driving APAC’s digital economy, please visit www.MoneyHeroGroup.com.

About CCAP

The Credit Card Association of the Philippines (CCAP) is the country’s premier industry organization representing credit card issuers and acquirers.Established in October 1980 and officially incorporated in January 1981, CCAP promotes closer cooperation among member institutions to strengthen the Philippine credit card industry. CCAP serves as a collective voice for the industry, providing a platform to address common issues, align positions on regulatory matters, and advance shared objectives. Its key initiatives include the exchange of information and best practices in areas such as fraud management, collections, performance benchmarking, and customer education.

The association is governed by a Board of Trustees and operates through six Standing Committees covering Credit, Collection, Operations, Merchant Relationship, Marketing & PR, and Security & Risk. Today, CCAP is composed of 17 member banks and 3 associate members, working closely with regulators, policymakers, and stakeholders to promote a secure, efficient, and inclusive payments ecosystem across the Philippines.

Forward Looking Statements

This document includes “forward-looking statements” within the meaning of the United States federal securities laws and also contains certain financial forecasts and projections. All statements other than statements of historical fact contained in this communication, including, but not limited to, statements as to MoneyHero Group’s growth strategies, future results of operations and financial position, market size, industry trends and growth opportunities, are forward-looking statements. Undue reliance should not be placed upon the forward-looking statements.

Connect to the right customers and brands

Join us as a partner. Let’s achieve your financial goals together.