CompareAsiaGroup Rebrands To Hyphen Group Following Impressive Growth And The Acquisition Of Seedly In 2020

HONG KONG, FEBRUARY 19 2021 – CompareAsiaGroup, Greater Southeast Asia’s leading fintech company, today announces it has completed its rebranding to Hyphen Group to better reflect its vision and deep capabilities in digital financial services. The new Hyphen Group name, brand identity, logo and website reflect the company’s renewed commitment to accelerate the digitisation of the financial ecosystem as well as to connect consumers to a better financial future through innovative personalised digital experiences.  The new name Hyphen, derived from the ancient Greek word “under one”, was selected to represent the strong relationship between our parent company and its digital finance brands. The visual representation of Hyphen as a connector also reflects the many deep connections we have built between our users and financial institutions through technology. 

Sam Allen, Chief Executive Officer of Hyphen Group explained, “With the new name and brand Hyphen Group we signal how our company has evolved over the years. We started with financial comparison seven years ago, but we feel we are just getting started. We have since evolved into a comprehensive financial management platform offering comparison, content, community and membership services to consumers, and SaaS services to financial institutions across Greater Southeast Asia. Helping people through comparison remains at the core of what we do, but with Hyphen we reflect our broader mission to connect finance across Greater Southeast Asia, as seen with the launch and acceleration of eKos_Connect, the acquisition of Seedly, and a pipeline of exciting new products & strategic partnerships to come.”   

From strength to strength

The rebrand follows an impressive year with significant growth and wins for the group, including the Seedly acquisition, the launches of two new B2B SaaS products, and accelerating the team expansion with the addition of 100 team members in 2020, despite the global challenges of the Covid-19 pandemic. 

eKos_connect, launched in November 2019, has seen explosive growth with over 150 financial institutions and partners onboarded. Its two technology solutions, Partner Portal and Affiliate Connect, help financial institutions accelerate their digital transformation. Partner Portal helps financial institutions deliver financial data faster and more securely to their commercial partners. With Affiliate Connect, financial institutions can now leverage Hyphen Group’s deep expertise and network in affiliate marketing and will be equipped with easy to use tools to onboard, manage and optimise affiliate conversion seamlessly, automatically and in real-time.

In 2020, Hyphen Group completed its most significant acquisition to date when it joined forces with Seedly, Singapore’s largest and most trusted personal finance community. Even in this unprecedented environment, Hyphen was able to continue to execute on its strategy of bringing together digital brands and communities aligned with our vision of empowering financial health, thanks to the continued strong support of its investors including Pacific Century Group, Experian, Goldman Sachs and IFC – a member of the World Bank Group. Together with Seedly, Hyphen now helps more than 10 million users each month, making it the clear leader in digital personal finance in Greater Southeast Asia. 

 “2020 was challenging for us as it was for everyone – dealing with the uncertainties surrounding Covid and working tirelessly to ensure the health and safety of our team. I am incredibly proud of how our team came together (virtually) across the region – and in this environment remained committed to helping our users make important decisions about their finances” concluded CEO Sam Allen. “I am so proud of this passion to help our users, and our users and partners reflected this with tremendous growth in this challenging year. Hyphen will continue to focus on helping people build healthier financial lives with an exciting pipeline ahead, as we continue to expand our footprint and impact in the region.” 

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